Most Sellers Miss This One Thing That Affects Equipment Sale Price in Australia (2025)

Why going DIY could cost you more than you save 

If you’re selling high-value equipment—anything over $60,000 and often up to $500,000—you’re not listing a secondhand ute. You’re selling serious gear. Trucks, tractors, headers, prime movers, and specialised machinery. Assets that matter. And when it’s done right, there’s good money in it.

So it makes sense to want the best return. Some sellers choose to go it alone, thinking they’ll save on commission. But in our experience, getting a strong result is not just about listing. It’s about leverage. And leverage only comes when someone is in your corner who knows how to create pressure, hold the line, and get the deal done properly.

We’ve seen it firsthand.

When sellers take control too soon

One of our clients recently listed a truck with us. We handled the whole process—fielded the calls, screened buyers, lined up a strong lead, and had everything on track. Then, right at the end, they asked to manage the final negotiation themselves.

They meant well. But in trying to be helpful and transparent with the buyer, they ended up talking them down. What could have been an extra $30,000 in their pocket was lost in a single phone call.

They’re not the only ones. It’s easy to underestimate how much power you give away when you’re too close to the deal.

Why DIY selling often costs more

When you’re handling a six-figure sale and trying to juggle calls, messages, transport, finance questions, and price negotiations, it’s easy to get worn down. Buyers know when someone’s stretched thin. They slow the process. They push harder on price. And sometimes, they walk.

We’re not here to knock DIY sellers. Plenty of blokes do it. But there’s a reason our clients come back to us—because when it’s handled properly from start to finish, they get a cleaner result and a stronger return.

What real estate shows us (and why it applies here too)

In both the U.S. and Australia, there’s a clear pattern.

When someone uses a professional to manage the sale, they usually walk away with more, even after paying a commission.

In Australia, sellers who go it alone might save on fees, but they often lose out in the final sale price. Agents who know their market, manage buyers properly, and negotiate with confidence tend to get a stronger result. One Australian case study showed a consistent price gap of 5 to 10 percent between DIY and professionally managed sales. (Source: Broadland Estates, 2023)

In the U.S it’s a similar story — owner-sold homes typically sell for around 6 to 14 percent less than those sold by agents. That’s even after factoring in the agent’s cut. (Source: National Association of Realtors, Zillow)

It’s not about sales tricks. It’s about structure, reach, and having someone who knows how to keep the buyer serious.

That same principle applies when you’re selling a $150,000 tractor or a $420,000 B-double. Big equipment means big money, and small missteps can cost a lot.

Our job is to get you more, not just get it gone

DIY might save a fee on paper. But we’ve seen too many deals stall or fall short because the seller was on their own. No backup. No filter. No one holding firm.

We handle everything—writing the ad, pushing it to our buyer list, fielding the calls, dealing with the tyre-kickers, sorting finance and freight, and closing the deal.

We keep it moving, protect your price, and take the stress out of the process. That’s what our fee is for.

Thinking of selling?

If it’s worth over $60,000, we’ll list it for free and take care of the rest.

You focus on work. We’ll focus on getting the deal done right.

Message us on WhatsApp below or submit an enquiry here. We’ll get back to you in about 5 minutes.